Learn how to build better products at speed and scale with a Product-Thinking approach.

Accelerating New Product Development

New product development is hard, and doing it at speed and scale is even harder. In this whitepaper we walk you through the major challenges that large organizations face as they seek to build better products, as well as offering the solution: a unified, Product-Thinking approach. Learn how you can supercharge your team to deliver the right products to your users and seize emerging market opportunities. 

What You'll Learn

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About Connected

Connected is a software product development firm. We partner with ambitious companies across the entire product development lifecycle, whether it's identifying opportunities and validating product concepts or releasing products and optimizing in market.

Successful product development requires solving for desirability, viability, feasibility, and usability together, not separately. That’s why we bring engineers, strategists, and designers together, blending discovery and delivery activities at every possible step to think holistically about product. It is this “connectedness” and product-thinking approach, regardless of the stage in the product development lifecycle, that enables us to drive true impact.

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Why Read Accelerating New Product Development?

Accelerating New Product Development gives you the foundational framework to implement our unified, end-to-end product development approach, Product Thinking, into your organization, project, and/or way of working.

The approach brings together key disciplines, mental models, and methodologies to build better products that benefit users and the organization. Product Thinking places razor-sharp and continuous focus on product, measures progress through the lens of product delivery, and views products as constantly evolving systems. An effective utilization of the approach leads to:


Supercharged product teams


An accelerated articulation of a product vision


Revenue-driving products




The seven big challenges facing product development teams 

The shortcomings of siloed external partners

An example timeline of the current product development approach


Seven ways that a cross-disciplinary partner drives value 


An overview of the Product Thinking approach


The three core benefits of Product Thinking


An example timeline of product development using the Product Thinking approach 


An example Product Thinking engagement plan 


FAQs from Product Leaders