Learn how to build better products at speed and scale with a Product-Thinking approach.
Accelerating New Product Development
New product development is hard, and doing it at speed and scale is even harder. In this whitepaper we walk you through the major challenges that large organizations face as they seek to build better products, as well as offering the solution: a unified, Product-Thinking approach. Learn how you can supercharge your team to deliver the right products to your users and seize emerging market opportunities.
What You'll Learn
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Why Read Accelerating New Product Development?
Accelerating New Product Development gives you the foundational framework to implement our unified, end-to-end product development approach, Product Thinking, into your organization, project, and/or way of working.
The approach brings together key disciplines, mental models, and methodologies to build better products that benefit users and the organization. Product Thinking places razor-sharp and continuous focus on product, measures progress through the lens of product delivery, and views products as constantly evolving systems. An effective utilization of the approach leads to:
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Supercharged product teams
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An accelerated articulation of a product vision
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Revenue-driving products
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The seven big challenges facing product development teams
The shortcomings of siloed external partners
An example timeline of the current product development approach
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Seven ways that a cross-disciplinary partner drives value
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An overview of the Product Thinking approach
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The three core benefits of Product Thinking
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An example timeline of product development using the Product Thinking approach
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An example Product Thinking engagement plan
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FAQs from Product Leaders
Overview
About Thoughtworks
Thoughtworks is a global technology consultancy that
integrates strategy, design and engineering to drive digital
innovation. We are over 12,500 people strong across 50
offices in 18 countries. Over the last 25+ years, we’ve
delivered extraordinary impact together with our clients
by helping them solve complex business problems with
technology as the differentiator.
