The core challenges in the product-development process and how to solve them

Creating an Effective Product Delivery Team:

In this piece, we will identify five of the key team process challenges that occur during the delivery phase of product development and provide solutions that we have utilized at Connected to help our clients build better products, as well as a case study from a recent engagement.


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About Connected

Connected is a software product development firm. We partner with ambitious companies across the entire product development lifecycle, whether it's identifying opportunities and validating product concepts or releasing products and optimizing in market.

Successful product development requires solving for desirability, viability, feasibility, and usability together, not separately. That’s why we bring engineers, strategists, and designers together, blending discovery and delivery activities at every possible step to think holistically about product. It is this “connectedness” and product-thinking approach, regardless of the stage in the product development lifecycle, that enables us to drive true impact.

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What is Product Delivery?

Commonly, product delivery is thought of as the heads-down part of the product-development process, with focus solely on delivering on an unchangeable brief. However, we view it differently. To us, product delivery is fuelled by continuous discovery, ensuring that customer, business, and technical insights are fed into the final product right up until the day of launch and beyond. 

Why Read Creating an Effective Product Delivery Team?

Creating an Effective Product Delivery Team provides tangible solutions to five of the most common challenges that product delivery teams face. By focussing on clear recommendations for your team this report allows you to implement our unified, end-to-end product development approach, Product Thinking, into your organization, project, and/or way of working.

The approach brings together key disciplines, mental models, and methodologies to build better products that benefit users and the organization. Product Thinking places razor-sharp and continuous focus on product, measures progress through the lens of product delivery, and views products as constantly evolving systems. An effective utilization of the approach leads to: