Ford Product Development Case Study:

Helping Ford transform a feature that protects vehicles into a company that protects livelihoods

Ford is a brand synonymous with the trades and for more than 50 years has manufactured both the world’s best-selling pickup truck and van. Every day, millions of people depend on their Ford vehicles to reliably execute their job and keep them safe and protected in the process.

But those same people needed something else protected - their livelihoods.

Discover how Thoughtworks Canada (formerly Connected) helped Ford use audio threat detection to protect the valuable contents entrusted in their vehicles, safeguarding more than tools or cargo but the very livelihood of its owners.

Why Read Helping Ford transform a feature that protects vehicles into a company that protects livelihoods

Thoughtworks logo

Download the PDF Case Study

01

02

03

See Product-Thinking in action and how it can be used to guide 0-1 early-stage product development

Discover the tactics and techniques our practitioners use to mitigate risk and maximize product impact

Learn the difference between 0-0.5 and 0.5-1 product building and how that knowledge helped form a $100M partnership with ADT

Overview

Connected logo